Industry Insights—

My UX Professor showed me this— worth a watch

Reading Time:
January 9, 2023 6:47 PM
Special guest written by
Jon Rodz

I'm excited to start my second quarter of my sophomore year at SCAD, where I'll be taking UX Design Methods with Professor McLean Donnelly, a former Director of UX Design at Shopify and VP of UX Design at Shutterstock. Before the class begins, my professor recommended that we watch the following videos – I think they're worth checking out too!

"UX Trends for 2023 and Beyond: Automation, Design Process, and UX Industry Shift" ( Here are the top ideas that stood out to me:

  1. The layoffs will end in 2021, as the tech industry overhired.
  2. The future belongs to generalist designers.
  3. Companies will still be hiring UX designers, especially in industries that have no UX experience.
  4. The design process will become leaner due to the generalist approach, but this may lead to more mistakes. However, the success of a design can be measured faster.
  5. The evolution of UI design will slow down even more.
  6. AI won't play a big role in design (at least not yet), although I used ChatGPT to clean up this post. I think it refers more to images.

Also, check out this video: "Day in the Life of a UX Design Intern at Amazon | FAANG" ( The title explains what it's about – it's a super short video!

Jon Rodz
As a young professional designer, Jon Rodz studies UX design at SCAD. He works on products and services thoughtfully across industries. In an industry where Latinos are underrepresented, Jon believes he will make a difference in driving design innovation and systems inclusive of his culture.

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